The content discovery and personalisations solutions company XroadMedia saw record 40% year-on-year revenue growth in 2021.
According to its co-founder and CEO Adolf Proidl, “With strong and consistent growth since the inception of our company, we are thrilled that more and more key players in the video and digital media industry put their trust into our team.
“Our customers particularly value the low effort required to implement our solution and the ease of use and versatility it brings once live in their services. Also, our approach of a single core product, serving all relevant content discovery use cases, including hyper-targeting for notification and advertising services, allows our customers to grow and future-proof the products and services they deliver to their users.
“2021 has seen new customers and partners joining our ecosystem and we are continuing the upwards trend with three new customers already signed in Q1 2022. This year will also see new and exciting partner announcements, which will strengthen our position in the video and streaming industries. We are currently also filling strategic positions in our organisation aimed at boosting our activities to acquire and support new and existing customers”.
Tom Dvorak, co-founder and CCO of XroadMedia, added: “We are in the unique position to offer low-effort tests and proof of concepts. This allows potential clients to actually see the benefits of our offering with little-to-no development effort required on their side. This approach has proven very powerful in not only convincing our customers and partners about the power of our solution, but also in highlighting the possibilities to strengthen their business KPIs.
“Currently we are in a number of trials with potential customers and partners, which will see our solution deployed with more operators and streaming providers serving multiple regions and markets. We’re covering a range of languages and content types (e.g. scripted and unscripted video, UGC, news and sports). The work we are doing with them today will cement our status as one of the leading providers of content discovery, personalisation and targeted advertising services in the video industry and fuel further growth of our company”.
According to XroadMedia, 2021 saw a number of new customer signings across pay-TV operators, streaming services and UGC (user generated content) platforms. Major customer wins were recorded in North America, Europe and Asia, substantially enlarging the company’s footprint in the market.
This brings the total number of subscribers receiving recommendation and personalisation services from XroadMedia to more than 250 million across 50+ deployments.
