• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Number of Dutch TV subscribers down 0.5% in 2021

March 22, 2022 10.00 Europe/London By Robert Briel

The number of TV subscribers in the Netherlands fell by 0.5% to less than 6.9 million in 2021.

The decline accelerated in the last quarter of the year, leaving only 85% of households with a TV subscription at the end of the year, according to research by Telecompaper. Market leader Ziggo lost the most subscribers, while number two KPN and some smaller providers gained market share.

In total, the market shrank by 19,000 TV subscribers in the fourth quarter of 2021, more than twice the decline in the number of subscribers in the same period a year earlier, according to Telecompaper’s most recent Dutch Consumer Television report. The continued decline in the number of TV subscribers means that consumer pay-TV revenues are also lower in 2021, falling 1.5% to EUR1.78 billion for the whole of 2021.

Cable operator Ziggo is still the largest TV provider, but its market share fell by 1.2% to 48.1% of all TV subscribers at the end of 2021. Ziggo completed the phasing out of its analogue TV service in the first half of the year, which meant it could no longer benefit from customers migrating to its digital services. In total, Ziggo lost almost 100,000 private TV subscribers by 2021.

Number two KPN did better and saw a slight growth in TV subscribers thanks to the acquisition of customers from Oxxio, after the latter left the market. KPN ended 2021 with a market share of 33.1%, compared with 32.8% at the end of 2020. Delta Fiber (incl Delta and Caiway) followed at a distance with a share of 5.5%, M7 (incl Canal Digitaal and Online.nl) also with 5.5% and T-Mobile (incl Tele2) with 4.8%. All these parties have grown somewhat in terms of the number of TV subscribers by 2021.

“Traditional TV will face more competition from ott-streaming services and other online media, which will make young people in particular reconsider the need for a TV subscription,” said Kamiel Albrecht, Telecompaper analyst for the fixed market and author of the TV report.

“The current high rate of inflation will make it increasingly difficult for providers to offset the impact on revenue due to the smaller number of TV subscribers with price increases.”

For 2022, Telecompaper predicts that the rate of decline in the number of TV subscribers will double to around 1 per cent as the phasing out of the analogue TV signal no longer has an impact. The long-term forecast is that pay-TV household penetration will fall to around 77 per cent of households by 2026.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Research Tagged With: KPN, T-mobile, The Netherlands, Ziggo Edited: 23 March 2022 12:06

Avatar photo

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • MultiChoice anticipating significant loss
  • Real Madrid launches new OTT platform
  • EBU inks Rugby Europe deal
  • Successful first 6 months for ITVX
  • Telekom Srbija to buy Globaltel

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q & A: MainStreaming CEO Antonio G. Corrado

Broadband TV News sits down with MainStreaming’s CEO, Antonio G. Corrado to talk, streaming, latency, and ANGA COM.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK