Nordic TV platform Allente has appointed its Norwegian HR manager Elisabeth Monrad-Hansen as the new head of its Danish operations.
She replaces Hanne Witthøft, who is leaving the company, created through the merger of Viasat and Canal Digital.
In her role as Denmark Manager, Monrad-Hansen will be responsible for sales, customer experience and customer service in the growing Danish market. In addition to satellite TV solutions, Allente also offers streaming services in Denmark, which offers the ability to stream linear channels without the need for a TV box or satellite dish.
“The Danish market is absolutely at the forefront of digitisation, and it will be incredibly exciting to see Elisabeth take on this role, with all the opportunities that exist in further developing our TV offering. I would like to take this opportunity to thank Hanne for her invaluable contributions to Allente, wish her the very best of luck, and extend a warm welcome to Elisabeth in Denmark,” says Mahmoud Mustapha, CCO of Allente.
“At Allente, we have always aimed to promote internal mobility in our recruitment processes, and I am extremely pleased that this includes me, who is now taking a clear step into the commercial side of the business. The fact that I can also take this step together with our fantastic Danish team is nothing short of pure luxury,” says Elisabeth Monrad-Hansen, who is also planning a part-time move to Copenhagen.
Elisabeth Monrad-Hansen will take up the role as Denmark Manager on 1 April 2022.