As a result, brands and media buying agencies will now be able to manage their own advertising processes and follow every step from the beginning of the campaign to the reporting.
Commenting on the development, Muhammed Özhan, general manager of TT Ventures, said: “With Programattik, which we have implemented by anticipating the development of advertising technologies in the world, we have given a new direction to digital purchasing habits. In our platform, which has achieved great success in the sector in a short time, we now ensure the data security of the brands we work with, with our servers located in Turkey. Until now, we have designed the programmatic advertising service that we started in 2016 in a way that our team will manage the advertising operation. As of this year, brands and media planning agencies will be able to manage their own programmatic advertising operations through our platform. With Programattik, which is developing day by day with domestic and national technology solutions, we will continue our innovative work on media purchasing without slowing down”.
With its artificial intelligence-based software, Programattik provides data security with its servers all located in Turkey for brands that want to keep their data in Turkey, while providing cost advantages for both brands and publishers by not creating withholding tax in advertising campaigns managed via Programattik SSP (Supply Side Platform).