ITV has appointed Laura Franses into the new role of director of content partnerships as it looks to build content ahead of the launch of ITVX.
She will report to Media and Entertainment Content Director Rosemary Newell, and Managing Director of Streaming Rufus Radcliffe.
“I am thrilled Laura has joined us to lead the charge for the very best innovative content partnerships for our audiences on ITVX,” said Newell.
Franses joins ITV from House Productions where she was managing director, selling the company to BBCS in December 2021. Prior to House, Laura led a large-scale initiative to bring in third-party content to the newly launched Discovery+ to drive subscribers to the service. Laura spent eight years of her career at Channel Four, most recently as Head of the Channel Four Growth Fund, where she set up and oversaw the highly successful £20 million fund investing into creative businesses.
Franses said: “I’m delighted to be joining ITV during such a truly transformative time in its history. It’s exciting to take ITV’s powerful brand in a new innovative direction as we transform the content offering across our digital platform, working across AVOD/SVOD/FAST Channels, I look forward to welcoming brand new content partners into the ITV family and collaborating to build a hugely successful must-watch digital destination.”
Launching in the autumn ITVX plans to premier original content ahead of ITV’s linear channels.