Grass Valley has appointed Andrew Cross as its new chief executive officer.
Cross joins Grass Valley from Vizrt Group, where he was President of Global R&D across product development. Previously, he was CEO of NewTek until it was acquired by Vizrt.
Grass Valley is currently transitioning its business towards IP, software, and cloud-based technologies for the media and entertainment sector.
“Andrew is an experienced senior leader with deep industry knowledge and a track record of successfully taking media technology businesses into the new era of software-centric, cloud-based video technology,” said Louis Hernandez Jr, executive chairman, Grass Valley.
Grass Valley is currently developing its GV Media Universe. The premise is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments.
Cross already has experience in the field. At NewTek, he helped pioneer the use of software-based video technologies to build the first real-time integrated live production systems. This created a new generation of live video production and fuelled the internet live streaming revolution.
“I am honoured to be joining Grass Valley at such an exciting time. Our mission is to be the leader in the transition towards software-based technologies – both on-prem and as media companies move into the cloud,” says Andrew Cross, CEO, Grass Valley. “My personal drive has always been to use technology to innovate within the video industry, allowing more people to produce more video; there is no better time for me than this next step to join the most influential and respected company in the industry.”
Cross joins the company immediately.
