The service comprises a single package with an introductory price of €9.99 per month , rising to €13.99 per month in August, and is available through distribution partners KPN, VodafoneZiggo, T-Mobile Netherlands and Delta Fiber, and as a direct subscription. The launch takes Viaplay’s footprint to 11 countries, with at least five further markets – UK, Canada, Germany, Austria and Switzerland – to follow by the end of 2023.
Commenting on the launch, Anders Jensen, NENT Group president and CEO, said: “We are happy that viewers in the Netherlands can now experience Viaplay for themselves. We have acquired fantastic sports rights, secured great content, established key partnerships and signed up the best talents. Viaplay is here to play a positive long-term role, and to help shape the Dutch streaming market and creative scene for many years to come. There’s so much we want to contribute and achieve in the Netherlands – and today is just the start”.
All Viaplay Originals and international content have Dutch subtitles, and all kids content has Dutch dubbing.
In the Netherlands, Viaplay is supported by a wide range of devices and platforms, including smart TVs; iOS and Android smartphones and tablets; Chromecast and Apple TV; Amazon Fire TV; and PC and Mac.
NENT Group notes that around 48% of the Netherlands’ 8 million households have a video streaming subscription, with approximately 1.6 subscriptions per streaming household. In 2025, streaming penetration is expected to increase to 66% and the number of subscriptions per streaming household to 1.9. Almost all (98%) of households in the Netherlands have a broadband connection.