The SPI/FilmBox premium movie channel FilmBox Stars has begun viewership measurement in the Czech Republic.
According to SPI/FilmBox, moving forward it will offer more diversified programming in HD to expand its viewership, especially across the female demographic. In addition to Hollywood hits and popular blockbusters with A-list celebrities that FilmBox Stars already broadcasts, the programming slate will include more romantic comedies, dramas, series, thrillers, biographical and family movies. It will also feature local Czech content.
Commenting on the development, Berk Uziyel, CEO at SPI International, said: “The strategic decision to make FilmBox Stars a measurable channel is a step forward that builds on the success of FilmBox, which has established itself as the leader in the pay movie market in the Czech Republic for almost two years and counting.
“We are grateful for the on-going support of SPI/FilmBox audiences in the Czech Republic and we undertake this change as a means to elevate their entertainment experience with more targeted content offerings and the goal of making FilmBox Stars the second most-watched pay movie TV channel in the market”.
