As a result, O2 TV users can continue to watch all programmes on the eight existing Prima channels (Prima, CNN Prima NEWS, Prima Cool, Prima Mas, Prima Krimi, Prima Love, Prima Zoom and Prima Star), to which a new Prima Show channel will soon be added.
Commenting on the development, Vladimir Porizek, commercial director of the Prima group, said: “Our goal has always been and will be satisfied viewers. Therefore, we are glad that we managed to agree on new conditions of cooperation with O2 Czech Republic, retroactively from January 1, 2022. Viewers can continue to watch popular programs on O2 TV of the Prima group – not only in the live broadcast, but also backwards from the recording”.
O2 Czech Republic’s commercial director Richard Siebenstich added: “Thanks to a bilateral agreement, our customers will be able to continue to watch all of Prima Group’s channels on O2 TV. A difficult task awaits – by June 1, we will be preparing a new, truly functional ad unit tracking solution”.