The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022.
The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with the Czech Association of Commercial Television (AKTV).
Commenting on the event, Vincent Grivet, chair of the HbbTV Association, said: “After last year’s very successful 9th HbbTV Symposium and Awards in Paris, attended by around 180 visitors, we are excited about holding our next event in Prague, reflecting the important role and increasing significance of the HbbTV standard in Central and Eastern European countries. The move also values the strong engagement of local market players in launching large-scale, innovative HbbTV services.
“In AKTV, we have found the ideal partner to organise, promote and carry out the event”.
Marek Singer, president of the Association of Commercial Television and Executive Director of Prima Group, which is one of the HbbTV leaders on the Czech market, added: “We are pleased that this year’s HbbTV Symposium will take place in Prague, as the popularity of the HbbTV platform in the Czech Republic is growing every year. Currently, almost 2.7 million people see the Red Button, which is almost a quarter of our population. I believe that this event will be able to expand the awareness of HbbTV not only amongst the public, but especially amongst clients, offering them the opportunity for creative solutions, supplementing the impact of TV campaigns and, last but not least, precise regional targeting”.
