RTL Group has decided to combine its fully owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international ad sales house.
The new unit will provide international advertisers simplified access to a unique portfolio of media brands across TV, digital video, radio/audio, online, mobile and print. Its portfolio will comprise RTL Group’s TV channels, streaming services, radio stations and digital publishing brands, complemented by the advertising inventory of partners such as ITV in the UK, RAI in Italy, NBC Universal in the US and DPG Media in Belgium.
The combination of RTL AdConnect, G+J iMS and Smartclip’s media division is in line with the three priorities of RTL Group’s strategy: core, growth, and alliances & partnerships. The new unit will be positioned to seize the significant growth opportunities that result from the increased demand from advertisers and agencies for global ad-buying opportunities, cross-media offers and high reach in brand-safe environments. It will be the only European sales house that can offer advertisers such international cross-media campaigns out of one hand. In addition, the new unit will closely cooperate with RTL Group’s ad-tech services provided by Yospace and the ad-tech division of Smartclip.
Commenting on the development, Thomas Rabe, CEO of RTL Group, said: “In the growing competition with the global tech platforms, new alliances and partnerships between European media companies have become increasingly important. With our new international ad sales unit, we will create a leading monetisation platform that combines scale, transparency and easy access to state-of-the-art advertising technology. RTL AdConnect, G+J iMS and Smartclip’s media division have strong market positions and complement each other perfectly in terms of skills, clients, services and geographical footprint. Our new monetisation platform will be open for all broadcasters and publishers seeking an innovative, customer-friendly alternative to the global tech platforms. I wish Stéphane Coruble, Oliver Vesper and the teams all the best and great success in their new roles”.
