Asset management firm Aurelius Equity Opportunities has sold the home shopping channel Ideal World to the investor Hamish Morjaria.
The terms of the deal have not been revealed.
Morjaria has held senior leadership roles in global technology, distribution, wholesale and retail companies for the past 20 years including more recently as Chairman of tech disruptor, FETCH Group.
Hamish Morjaria commented: “Ideal World presents a really exciting investment opportunity. There is a talented team in place. It’s multi-channel with both an online and TV channel offering. It has a loyal customer base, established infrastructure and the potential to extend content onto social media. I look forward to bringing in new brands and offers to help this much loved UK business meet its true potential.”
Aurelius Alpha Limited purchased the retailer from previous owner Blackstone in July 2018.
The Peterborough-based channel has distribution on Sky, Freeview, Freesat and Virgin Media, and overnight on ITV.
