African OTT movie and TV episode revenues will reach $2 billion by 2027, or three times more than the $623 million in 2021.
According to the latest report from Digital TV Research, South Africa and Nigeria will together account for 56% of the total by 2027, leaving $896 million divided between the other 33 countries. SVOD revenues will reach $1.66 billion by 2027, up from $476 million in 2021.
Digital TV Research forecasts 13.72 million SVOD subscriptions by 2027, up from 4.89 million at the end of 2021. Netflix will account for 47% of the region’s SVOD subscriptions by 2027. With no Amazon Prime countries in Africa, Amazon Prime Video is forecast to have 2.18 million paying subscribers by 2027.
Commenting on the findings of the report, Simon Murray, principal Analyst at Digital TV Research, said: “Disney+ will only have a limited roll-out: South Africa (2022) and Nigeria (2023). We do not think that Paramount+, HBO Max or Peacock will start as standalone platforms in Africa. HBO will continue its distribution deal with Showmax”.
Murray continued: “Francophone MyCanal started as a free add-on for Canal Plus pay-TV subscribers in 2021. In our last forecasts, we expected MyCanal to be a standalone platform. We now do not believe that this will happen. This will stifle SVOD growth in the Francophone countries”.
For more information on the Africa OTT TV and Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
