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YouView loses chief executive to TalkTalk

February 10, 2022 12.54 Europe/London By Julian Clover

The YouView online platform has lost its chief executive to one of its major shareholders.

Susie Buckridge is to leave the company to take up a new role as head of product services at TalkTalk.

YouView was established as a platform to integrate the catchup services of the public broadcasters. However, regulators were concerned the set-up might give too much power to the broadcasters, even though they later faced a more powerful competitor in US streaming services such as Netflix.

Subsequently, BT and TalkTalk came into the shareholder group and used YouView as the platform for their fledgling IPTV services. Amid shareholder disagreements, Freeview Plus gave the PSBs a platform for their catchup services, and TV manufacturers became inclined to adopt that system rather than YouView.

Last year, transmission company Arqiva pulled its investment from both YouView and the Freeview DTT platform.

Ms Buckridge was at YouView for 12 years having previously been head of strategy at the BBC.

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Filed Under: Newsline Edited: 10 February 2022 12:54

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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