NENT’s streaming service Viaplay has grown its subscriber count by 33% year on year to reach 4,005,000 subscribers.
One million subscribers were added during the year, 400,000 of them in the 4th quarter alone. The Viaplay international operations added 234,000 subscribers in Q4 and 547,000 year-on-year. 438,000 subscribers were added in the Nordics.
The company says it exceeded its targets for both Nordic and international subscribers and had made a particularly strong start in Poland. Its anticipated further growth following the launch of Viaplay in the United States in December and upcoming launches in the Netherlands and the UK.
Viaplay customers streamed a total of 13.4 billion minutes of content including Viaplay’s growing slate of originals and coverage of the Bundesliga, English Premier League, UEFA competitions, Formula One and Winter sports all attracted large scale audiences.
NENT wants to reach 6.5 million subscribers by the end of 2022.
