Vevo has added its VOD app in 11 territories via Chromecast for Google TV, Google TV smart TVs, and other Android TV OS devices televisions.
Vevo’s TV app will be available on Android TV OS devices across the United States, Canada, Australia, New Zealand, the UK, France, Italy, Spain, Germany, Mexico, and Brazil.
“Vevo’s mission is to maximize the commercial and promotional value of the music video, an art form that marries sight, sound, and motion and is a key pillar of entertainment,” said Kevin McGurn, president, sales & distribution, Vevo. “Google is a critical international distribution channel for Vevo, bringing a huge global audience to our content, as we lead the charge in returning music video programming to TV screens at scale.”
McGurn added that Vevo’s presence through Google would help reach the younger demographic, which is less likely to watch traditional broadcast television.
Vevo recently updated its TV app to combine linear programming with search and discovery functions, with the interface reflecting a live TV experience. Videos auto-play upon entering the app, and the more viewers visit, the more personalised the auto-play content recommendations become over time.
