The operator of the former Comhem and Boxer brands is looking to improve its streaming services to make up for losses in its digital television business.
The telco had reduced commercial activity in the first half of 2021 in order to focus on “sustainable growth” in the second half of the year.
Digital TV revenues in Sweden fell back by 4% with even streaming service Tele 2 Play failing to compensate for falls across fibre, cable and DTT. “Our aim is to stabilise this business and make the necessary adjustments so that we really move into streaming and get more solid fundamentals in the DTV business,” said President and Group CEO Kjell Johnsen.
He told an investor call, the decline in DTT could be attributed in part to the uptake of services within cable and fibre.
The former Boxer DTT business lost 19% of its subscriber base year-on-year to end at 288,000. Revenues were down 23% at SEK 1,185 million. Cable & Fibre held on to a 1% loss at SEK 1,684 million.
Fibre and cable subscriptions now stand at 638,000.
Last week, Tele2 launched a new streaming bundle, at the same time changing the name of Comhem Play to Tele2 Play. The new bundle, known as Tele2 Play TV+, features streaming from the 21 most popular linear channels, along with movies, series and documentaries from partners including Paramount+ and Nordisk Film+.
