The streaming services History Play, which is operated by A+E Networks EMEA, has made its CEE debut in Hungary.
The SVOD brand will offer exclusive award-winning documentaries and premium factual entertainment and will be available through RTL Most+, one of the leading on demand services in the Hungarian market.
History Play is already available in the UK, Ireland, Germany, Austria, Italy, and The Netherlands through various partnerships, including Amazon Prime and Apple TV+. The streaming service is available in Sweden with Telia.
Commenting on the launch, Izabella Wiley, SVP, general manager of A+E Networks CEE, said: “We are excited to deepen our successful cooperation with RTL in Hungary, one of our leading partners in the market. The launch of the History Play service in Hungary marks our continued focus on digital development in the CEE region. In the last two years we have learned that Hungarians are loyal and enthusiastic viewers of The History Channel. We are proud to offer our premium documentary content to RTL Most+ subscribers, who will be able to access their favouritestories and characters whenever they want “.
The last two years has seen The History Channel become the leading factual channel in Hungary, reaching an average of over 4 million viewers in 2021 alone, according to Nielsen audience reports.
Balázs Szabó, programming director & head of content acquisition at CLT-UFA Hungarian Broadcasting Division, added: “We are pleased to extend our existing cooperation to a new level between RTL Hungary and A+E Networks EMEA. The diverse and wide range of content on RTL Most+ is an essential aspect of our operation, therefore we are delighted to provide premium quality entertainment created by additional production companies, services, and TV channels along with the growing number of our own locally produced and exclusive titles”.
