Panel supply and overall production capacity will dispel any severe price fluctuations in the TV market in 2022. It’s anticipated that as TV brands replenish their panel inventories, prices will rise.
TrendForce is predicting an improvement on the 210 million units sold in 2021, which saw a decline of 3.2%, as rising raw material and freight prices pushed up whole device cost. Manufacturers reduced the scale of small-sized 23.6-inch, 32-inch, and 43-inch products, forcing a deferral of demand, which the analyst anticipates has deferred sales into 2022.
Benefiting from the deferral of small-sized panel demand, TV shipments in 2022 will grow by 3.4% to 217 million units. OLED TV growth to slow down in 2022, annual growth rate to settle at 27%
The proportion of shipments below 39-inch will remain at 25%, medium-sized 40~59-inch panels will remain at 55%, and large-sized panels above 60-inch will remain the focus of international brands with market share expected to rise to 20%.
Although Samsung Electronics intends to join the white OLED camp and simultaneously launch QD OLED TVs this year, the continuing falling pricing of LCD panels and the price of OLED TV panels (subject to LG Display’s strategy of increasing pricing as opposed to dropping them) may disrupt Samsung Electronics’ rollout of OLED TVs.
TrendForce is concerned Samsung may lose sales if it fails to launch spring OLED TV models, but is still heading for a market share of 15%. Sony are marked to will join Samsung and LG Electronics as another international brand marketing OLED and Mini LED TVs, intensifying competition in the high-end TV market.
