Discovery Channel is planning unrivalled coverage of the Olympic Games in Berlin for 50 countries and territories.
At the heart of Discovery’s coverage is its virtual studio known as The Cube, which will now manifest itself as a cinematic winter resort with limitless immersive presentation and analysis positions on multiple levels of the resort.
Coverage will be available from all 109 events, the most ever at a winter games from the city venues in Beijing to the mountain regions of Yanging and Zhangjiakou. In many markets, Eurosport 4K will bring 100 hours of images in ultra high definition, including Germany, where coverage will be available through HD+.
James Gibbons, EVP, GM UK and Nordics, Discovery Inc, said: “Discovery’s multi-platform distribution and partnership model provides us with a unique ability to maximise audiences and reach and serve viewers wherever they are in the UK. Through pay-TV, free-to-air, streaming, online and our owned and partner channels and platforms, which in the UK includes BBC, Sky, Amazon and BT to name but a few, we are able to bring the Games, and much more, to broad audiences as the Home of the Olympics in Europe.”
From February 2, Beijing 2022 will be available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom. In all other European markets, except Russia, Olympic Winter Games Beijing 2022 will be available on Eurosport’s digital services.
In the UK, the action will be available through discovery+, Eurosport 1 & 2 plus three dedicated pop-up channels, and the Eurosport app.