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YouTube signals end to original programmes

January 19, 2022 11.38 Europe/London By Julian Clover

YouTube has announced its closing the YouTube Originals division after six years.

Headed by industry veteran Susanne Daniels, YouTube Originals were behind shows including Scare PewDiePie and Cobra Kai.

In a message to content creators posted on Twitter, YouTube Chief Business Officer Robert Kyncl said the Google-owned company’s investment in content had more impact through other initiatives such as the Creator Shorts Fund and Black Voices Fund.

This had combined with a separate decision by Daniels to step down.

Kynci said YouTube would honour its commitment to contracted shows already in progress.

However, its early successes came from established producers, such as Scare PewDiePie, created by the team behind The Walking Dead.

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Filed Under: Newsline, TV Tagged With: YouTube Originals Edited: 20 January 2022 12:42

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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