According to the EBU, he has a decade of experience as a media analyst and consultant. He has a huge knowledge of broadcast media trends and strategic directions, particularly in the digital broadcasting world. He also has operational experience of the new media environment, having helped launch numerous products in the media and entertainment space.
He is the founder of Workshare Consulting, a technology, media and telecom (TMT) focused consultancy providing research, advice, and outreach services to help businesses understand, plan and action change.
Prior to that, he worked as the lead analyst for Media Business Insight. He also spent almost eight years at IHS Markit covering the TMT space, exploring a range of topics including online video, media markets, and audience and consumer dynamics.
Commenting on his appointment, Broughton said: “The next few years are going to see dramatic transformative change for public service media organisations who stand well-placed to take advantage of wide-ranging new technologies and evolving audience needs.
“I’m excited to be joining the ranks of the EBU as head of strategy and am immensely looking forward to working closely with the full breadth of the EBU’s members”.
The EBU notes that this newly positioned role will help it plan for the future and ensure its service portfolio remains adaptable to the rapidly changing marketplace.
EBU DG Noel Curran added: “Jonathan brings with him a wealth of experience working in the broadcast media sector. His insights and knowledge will ensure we are providing the best possible services for our members in this new competitive broadcasting environment and, in turn, will help public service broadcasters continue to reinvent themselves to maintain their audiences and their relevance”.