Netflix has raised its monthly subscription fee in the United States by between $1 and $2 per month.
The streamer said it would help to pay for new programming to help it compete in an increasingly crowded market.
The standard plan, which allows for two simultaneous streams, moves to $15.49 per month, up from $13.99. Such increases are normally replicated in international markets and have already been put in place in Canada.
The increases, which are the first in the US and Canada since October 2020, take place immediately for new subscribers and at the start of the next billing cycle for existing subscribers.
Although the growth in the number of streaming services, such as Disney+ and Paramount+ has pushed up the cost of programming the amount of choice also puts individual subscriptions under threat.
Although many subscribers take more than one streaming service, some are beginning to hop from service to service as new shows are released.