RTL and NBCUniversal are to give each other access to the other’s premium TV and digital inventory assets.
International Sales House RTL AdConnect will now be able to give access to all of NBC’s TV and Digital inventory to its European clients, while NBCUniversal will also represent RTL AdConnect’s premium Total Video European portfolio to its Chinese and US-based clients.
The partnership represents a significant addition to NBCUniversal’s One Platform offering, increasing the brand’s footprint in key markets outside the United States.
“We want NBCUniversal to be the number one choice for marketers globally,” said KC Sullivan, President of Global Advertising and Partnerships, NBCUniversal. “RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”
The deal will also allow RTL AdConnect to extend its offer outside of Europe, particularly into China and the United States.
Stéphane Coruble, CEO, RTL AdConnect says: “We are absolutely thrilled about this bilateral partnership with NBCUniversal. This new collaboration widens our international footprint with the leading US broadcasting group and allows us to provide marketers with even more global advertising solutions.”
RTL AdConnect holds a portfolio of media partners consisting of more than 150 TV channels, 300 digital platforms and 40 radio stations in 12 countries.