Cinedigm, which runs a suite of enthusiast streaming services, is to acquire speciality streaming, advertising, and content distribution company Digital Media Rights (DMR).
Founded more than a decade ago by media industry veterans Michael Hong and David Chu, DMR distributes feature films and television series into the streaming ecosystem. It has over 7,500 titles available.
DMR also owns and operates 10 channels, six of which are available as free ad-supported streaming television (FAST) channels and/or video-on-demand apps. These include AsianCrush, RetroCrush, Cinehouse, RetroCrush, kids focused Cocoro and QTTV for fans of queer cinema.
The company says with a significant portion of DMR’s portfolio focused on premium Asian film and television content, the addition of its popular titles to Cinedigm’s content portfolio will help fill the growing consumer demand for Asian-influenced media, such as Japanese anime and Korean dramas, across the entertainment landscape.
“DMR’s top-notch management team, high-quality channels and film & TV library perfectly complement our own strengths and our mission of serving enthusiast audiences,” said Chris McGurk, Chairman and CEO at Cinedigm.
The deal will expand the Cinedigm library to more than 46,000 hours of premium film and television content.
