New research shows 41% of US broadband households have a streaming media player with 31% (over 30 million) using free ad-based OTT service.
Parks Associates latest research from its 10,000 strong panel of US broadband users also found 50% of Cord-Cutters cite the high cost of traditional pay-TV services as the reason to cancel the service.
The average household now has 14.5 devices connected to the internet.
“Streaming video consumption and the devices that enable it are fixtures of modern life,” said Paul Erickson, Director of Research, Parks Associates. “Consumers are increasingly willing to spend for better entertainment experiences at home, and they now see greater tangible value in the content, services, and devices that maximize the quality of their home audio and visual experiences.
38% US broadband households have a gaming console, while 36% subscribe to or are trialling a video gaming service.
The firm’s signature OTT Video Market Tracker research service provides extensive exhaustive analysis of the OTT market in North America, including profiles and subscriber counts for more than 400 OTT providers.
