SERAPHIC has upgraded its HbbTV browser SDK 6.0, thereby implementing significant performance improvements, including support for the latest HbbTV 2.0.3 specification and the HbbTV-TA specification, as well as providing essential technical support for ODM launching addressable TV products.
The update supports both Linux and Android platforms.
SERAPHIC notes that HbbTV-TA is an open standard dedicated to targeted advertising in live broadcast TV that maximises the experience of previous HbbTV deployments, such as media synchronisation, taking into account the demands of broadcasters, operators, ODMs, and other ecological players. Meanwhile, HbbTV-TA is cross-platform, rather than coupling with any advertising system, enabling broadcasters and operators to grow their business in a flexible solution.
Some of the existing HbbTV features have been updated in line with the changes in the marketplace. For example, support for W3C MSE (Media Source Extensions) has been added to compile advertising videos from the Internet.
As one of the active members of the HbbTV Association, SERAPHIC says it always embraces the latest technologies to bring innovative user interactions for HbbTV audiences across regions.
Commenting on the new release, Xinwen Xue, VP product management at SERAPHIC, said: “We are confident that the open ecology-based HbbTV-TA specification will become the mainstream of DAI (Dynamic Ad Insertion) technology. SERAPHIC will continue to track the development of HbbTV specification and support richer protocol families to meet the needs of our ecological partners”.
