Newly launched streaming service HBO Max has exceeded its projected subscriber numbers for the end of 2021.
John Stankey, chief executive officer of AT&T, confirmed the figures at Citi’s AppsEconomy Conference.
Stankey said HBO ended the year with approximately 73.8 million total global HBO Max and HBO subscribers, ahead of management’s prior guidance that end-of-year subscribers would be at the high end of its 70 million to 73 million subscriber target.
The figures include both HBO Max and HBO subscribers and exclude free trials, basic and Cinemax subscribers.
At the same time, it’s been announced the practice of making new film titles available at the same time as their cinematic release has been dropped as of the end of 2021. Day&Date was introduced as a response to the global pandemic.
