It notes that FilmBox has built up a large fan base in the country since its launch in May this year. This is reflected in the SKO Light reports, which includes the channel as of November 14, 2021. In the first week of the measurement, FilmBox got off to a good start with 210,000 viewers, which grew further in the second week to 263,000 viewers (target group 6+). The channel currently reaches approximately 600,000 households via eight Dutch TV platforms and has enormous potential with an expansion of distribution. SPI International expects to expand FilmBox’s market position in the short term.
According to Jeroen Bergman general manager Film1 and FilmBox Netherlands, “I am proud that FilmBox is taking this important next step based on the enthusiastic reception from Dutch viewers and television platforms and I am very happy with the collaboration with Bionic”.
Jacqueline Heemskerk, managing partner Bionic Media, added: “We are delighted that FilmBox has joined Bionic Media. It is a nice addition and fits well in our portfolio of high-quality thematic channels with a clear target group”.
Under the terms of is exclusive partnership with FilmBox, Bionic will take care of spot sales and content and brand partnerships in the Netherlands.
FilmBox is currently available in the country via Canal Digitaal, Delta, Caiway, Online.nl, Plinq, Trined, Kabelnoord and SKP.