Euro 2020, the return of Love Island and a bumper year for drama contributed is making 2021 ITV Hub’s most successful year to date.
The number of ITV Hub users has grown by 20% in 2021, and to date, ITV Hub has achieved 1.5 billion streams, up 26% year on year. Every month so far in 2021 has posted 100 million streams, and December is on target to do the same.
The commercial broadcaster has more than doubled the amount of content on the streaming platform over the past year. At Christmas, it plans to release episodes of its most popular shows at 7am each morning, several hours before their linear transmission.
Rufus Radcliffe, ITV Managing Director, On Demand, said: “2021 has been a terrific year of growth for ITV Hub. Whether it’s binge-watching drama, live streaming sport, catching up on Love Island and TV’s most talked about moments, or discovering content for the first time, it’s a testament to our fantastic programmes, as well as the improvements were making to the service, that this year is on track on to be our most successful year yet.”
Love Island has been the most-watched programme on ITV Hub this year, with 3.1 million watching the launch episode via the platform, out of a total audience of 5.0 million and each episode averaged 2.1 million ITV Hub viewers across the series, which was streamed more than 200 million times.
Euro 2020 was a huge driver of viewing on ITV Hub, with ITV’s matches streamed an astonishing 68 million times during the tournament, with England v Denmark in particular live-streamed by 1.6 million viewers through the ITV Hub.
Series 2 of drama The Bay, which was made available as a boxset, was the second most-watched programme on ITV Hub in 2021. The series had an average of 2.5 million viewers per episode, streaming the series through ITV Hub. The first series was also made available on The ITV Hub ahead of the second’s release, and the two series combined have been streamed over 26 million times in 2021.
Shows popular with younger viewers have also driven ITV Hub’s success this year.
Over 25% of the audience of critically acclaimed drama Stephen watched on ITV Hub
Over a third of the audience (more than 600,000 viewers) watched ITV2’s recent first factual commissions aimed at younger viewers, The Social Media Murders, this way.
Nearly half (47%) of the audience of The Cabins watched on the Hub, which has been streamed over 7 million times.
ENDS
