Spain’s LaLiga has conclude a tender for broadcast rights of LaLiga Santander in Spain and Andorra for the seasons 2022/2023 to 2026/2027, awarding licences to DAZN and Telefónica’s Movistar.
Worth a total of €4.95 billion over the five-season period, they will see Movistar broadcast a total of five matches per matchday plus three full matchdays, while DAZN will broadcast five matches per matchday.
LaLiga notes that the total figure represents an increase compared to the previous cycle for similar packages.
It also says that LaLiga SmartBank, the hospitality channel, and the LaLiga Santander free-to-air match are expected to be put out for tender between February and March 2022.
LaLiga adds that it has managed to keep its audiovisual revenues steady at a time when most major European leagues reached a ceiling or experienced reduced valuations in their most recent cycles in which many industry experts were predicting significant decreases.
Bids for a five-year period have contributed to greater stability in the medium term and have generated greater certainty among bidders to invest in LaLiga content.
LaLiga also says that in addition to this tender, for which many bids were received, it has has also recently closed highly competitive international broadcast agreements in the US, Mexico, and Latin America.
