Britbox International will shortly make its debut in Sweden, Finland, Denmark, and Norway following a distribution partnership with C More.
The partnership marks the first strategic distribution deal for the BBC-ITV streaming service in the Nordics, and means Britbox will be available in a total of eight countries. Launching early in 2022, programmes will be in English with local and English-language subtitles available in each country.
“BritBox International has built a fast-growing subscriber base in North America, Australia, UK, and South Africa who are passionate and loyal British television viewers,” says Reemah Sakaan, CEO, BritBox International. “We are delighted to be working with C More and this advancement into the Nordics marks our next step in global expansion, underlining our confidence in the ever-growing popularity of British programming and the distinctiveness of BritBox.”
“British drama has been loved and appreciated in the Nordics for generations, and it is therefore a huge privilege to give our viewers this unique access to the great collection on BritBox,” says Anna Chrona, Head of Commercial, C More. “Through the partnership with BritBox we secure a substantial volume of content, including classic crime favourites and exclusive premieres of new BritBox originals for our customers to explore.”
BritBox will be distributed directly by C More in Sweden, Denmark and Finland, and via TV 2 in Norway.
Non-C More subscribers will also have the opportunity to subscribe directly to BritBox in these countries.
