Tet+, à la carte OTT platform operated by the Latvian incumbent, is now available as white label service.
The platform has already reported positive results in Tet’s home market, with over 70% of new customers choosing to take out a subscription.
According to Inga Alika-Stroda, director of entertainment services business at Tet, “when creating the Tet+ platform, we took into account the growing demand for highly personalised content and conducted over 700 user tests to ensure that the solution interface fully meets the needs of our customers.
“Considering the development of the global OTT market, whose growth has also been influenced by the pandemic, changes in consumer behaviour as well as understanding the pain points of telecommunication companies facing strategic decisions like OTT platform, Tet decided to offer the OTT technology to the market as a white label product.
“The main reasons to choose a ready-made platform are that its implementation takes no more than six months, while independent development of a solution from scratch can take several years. In addition, companies don’t have to worry about platform support and service and can focus on their core business and customers”.
