The streaming service Viaplay has signed agreements with KPN and VodafoneZiggo ahead of its launch in the Netherlands, which according to its operator will take place on March 1 next year.
Viaplay will offer Dutch viewers a unique combination of premium live sports, Viaplay Originals, Hollywood films and series and kids content. It will be a single package priced at €13.99 per month and be available through distribution partners such as VodafoneZiggo and KPN and as a direct subscription. The launch will take Viaplay’s footprint to 11 countries, with at least five further markets to follow by the end of 2023.
Commenting on the upcoming launch, Anders Jensen, NENT Group president and CEO, said: “Launching Viaplay in the Netherlands is a major step for our company and above all for viewers. Viaplay’s unique combination of the world’s best sports, films and series is great value and offers something for everyone, and our partnerships with KPN and VodafoneZiggo will help us reach audiences across the country. We understand how much Formula 1 in particular means to Dutch fans, and Viaplay’s coverage will set new standards of excellence. We are here to lead, learn and contribute – from 1 March and for many years to come”.
All Viaplay Originals and international content will have Dutch subtitles, and all kids content will have Dutch dubbing.
In the Netherlands, Viaplay will be supported by a wide range of devices and platforms, including smart TVs; iOS and Android smartphones and tablets; Chromecast and Apple TV; and PC and Mac.
Commenting on the agreement with KPN, Kim Poder, NENT Group CCO, said: “KPN is one of the leading operators in the Netherlands and we look forward to working together. The fact that Viaplay will reach millions of KPN households across the country from March, and can be added to a wide range of popular subscriptions, will help us hit the ground running. We have a lot to offer in the Netherlands and teaming up with KPN creates many possibilities for viewers and for both our companies”.
Jochem de Jong, director partnerships KPN, added: “With the launch of Viaplay in the Netherlands, our entertainment offer will be further extended. Thanks to this partnership, KPN customers are assured of a front row seat along the F1 circuits worldwide and the extensive sports and entertainment that we will be offering together with Viaplay from next year. This makes it even more fun for customers to combine their entertainment in an affordable way. We look forward to celebrating the arrival of Viaplay together with our customers”.
Commenting on the agreement with VodafoneZiggo, Poder continued: “We are delighted to announce this long-term deal with one of the leading operators in the Netherlands. Ziggo has significant reach and an established position in sports, and we will work together to help as many viewers as possible get to know Viaplay. This partnership will make it easy for Ziggo customers to enjoy our unique offering from day one”.
Robin Kroes, chief strategy & content officer at VodafoneZiggo, said: “We want to give our customers easy access to all their favourite content, including sports. This partnership helps to fulfil that aim, so we are pleased to have come to a collaboration with Viaplay”.
According to Ampere Analysis, around 48% of the Netherlands’ 8 million households have a video streaming subscription, with approximately 1.6 subscriptions per streaming household. In 2025, streaming penetration is expected to increase to 66% and the number of subscriptions per streaming household to 1.9. 98% of households in the Netherlands have a broadband connection.
