The UK regulator Ofcom has given details on how it will regulate advertising on Video Sharing Platforms (VSPs).
It follows new powers given to the regulator last year.
Following a consultation, Ofcom says it intends to follow a regulatory framework that makes a distinction between VSP-controlled and non-VSP controlled advertising.
Where advertising is controlled directly by a VSP, they are legally responsible for ensuring that any advertising they?market,?sell?or arrange?themselves meets certain requirements to protect users from potential harm.
When the advertising is not marketed,sold or arranged by VSP providers,VSPs are still legally required to take appropriate measures to ensure such adverts meet the user-protection?requirements.
The Advertising Standards Authority has been designated as co-regulator with responsibility for the day-to-day regulation of VSP-controlled advertising, with Ofcom as a statutory backstop regulator.