Online content marketplace Vuulr has signed an agreement with Mediagenix to supply chain solutions through its Whats’On Media Business Management Platform.
Whats’On clients can now directly publish their content to the Vuulr platform, with both content metadata and avails automatically synced between Whats’On and Vuulr.
“Mediagenix is at the forefront of digital transformation across the media and entertainment space with its Media Business Management Platform,” Vuulr CEO Ian McKee said. “We are delighted that Mediagenix selected Vuulr as a partner to provide media companies with an integrated and frictionless way to monetise all the available rights across their entire catalogue.”
“Vuulr has pioneered a market-leading digital content marketplace providing a best-in-class capability for rights holders to transact deals online,” added Mediagenix CEO Fabrice Maquignon said. “Now, our clients can take advantage of Vuulr’s platform to explore large catalogues, view screeners in Branded Screening Rooms, check avails and submit licensing offers 24/7 directly via Whats’On By working together, we are able to provide our clients with a new way to monetize their content and to generate significant incremental content licensing revenue at a marginal incremental cost.”
Content will be listed on both Vuulr and Mediagenix marketplaces. Whats’On will also be provided with a white-labelled version of the Vuulr platform, with their own branding and showing exclusively their content.
