The Gazprom-Media subsidiary Ritm Media has launched a new entertainment platform named Yappy.
Yappy is a mobile application for creating, sharing and viewing short vertical videos up to 60 seconds long. It was released in the UGC video stock format and allows users to not only watch popular videos in a convenient format, but also create creative content. The Yappy app is available on iOS and Android platforms and employs software from Ya Modolets, which previously developed a mobile app with the support of a company named Innopraktika.
According to Gazprom-Media, the main target audience is users aged 14 to 34 who lead an active lifestyle, are passionate about self-development and career, and for whom personal recognition and material success are important.
The platform is convenient both for users with a large audience and for novice bloggers.
