Amazon Web Services (AWS) has extended its relationship with Discovery as the broadcaster looks to the cloud to feed 450 linear TV channels and streaming service Discovery+.
Discovery is already the largest media and entertainment user of Amazon Personalize, AWS’s machine learning service is being used to help personalise content to viewers taste and consumption habits.
“AWS provides the unparalleled portfolio of services, global infrastructure, and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world,” said Avi Saxena, Chief Technology Officer, Direct-to-Consumer, Discovery. “Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalization to viewers so they can get the most value out of their subscriptions.”
Discovery also uses Amazon Transcribe (AWS’s service for automatically converting speech to text) across its linear broadcast channels and streaming services to accurately generate closed captions to ensure content is inclusive and accessible to hearing-impaired viewers, and Amazon Rekognition (AWS’s service for automated image and video analysis) to extract and tag video content with metadata to provide viewers with a searchable video library and more personalized recommendations.
Across its portfolio of channels, including Animal Planet, Food Network, HGTV and TLC help deliver more than 8,000 hours of original live and on demand programming each year.
