The leading Russian OTT service ivi has made two key changes in its senior management.
According to Telecom Daily, they have seen Yury Smargarinsky appointed executive director and Alexandra Efimovskaya director of user experience, both reporting directly to general director Oleg Tumanov.
Smagarinsky will be responsible for the areas of advertising and subscription businesses, marketing, development of partnerships and international areas, while Efimovskaya will ensure the company’s focus on improving the customer experience and implementing initiatives aimed at making viewers more comfortable on the platform.
Smagarinsky joined ivi in April 2020 as commercial director and Efimovskaya has been working at ivi since 2019 and is responsible for user experience and CRM.
