In a statement, it added that the move follows growing concerns about the Covid-19 situation in The Netherlands, which has deteriorated over the past week, and feedback from the IBC exhibitor and visitor community.
It also explained that the IBC Partnership Board made the decision in order to prevent exhibitors and visitors from travelling to The Netherlands.
Due to take place on December 3-6 at The RAI in Amsterdam, IBC20201 will now focus on bringing the content and technology community together via IBC Digital.
The International Trade Association for the Broadcast and Media Industry (IABM) said it welcomes and supports IBC’s decision to cancel this year’s show. “In these exceptionally uncertain times it is the right thing to do and is a reflection of IBC’s responsibility to the industry”.
It added: IBC exists for the industry only. Unlike other events, it is entirely owned by the industry and, thanks to its success over the years, has contributed a great deal through this structure to keeping the Broadcast and Media sector vibrant and moving forward; there is no substitute for the good work it enables or the sense of community it engenders. IBC is truly By the industry, For the industry.
“It is therefore particularly important that we all get behind IBC now to ensure it can bring back a fantastic show in 2022 and beyond”.