• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

VIDAA and Intertrust team up for broadcast TV protection on smart TVs

November 19, 2021 12.56 Europe/London By Broadband TV News Correspondent

Hisense Smart TV’s will be pre-loaded with Intertrust’s ExpressPlay XCATM content security, bringing security protection at a level which satisfies the owners of premium content.

It follows an agreement between VIDAA and Intertrust for the use of its ExpressPlay XCATM content security for broadcast TV protection. The joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution without requiring additional consumer devices such as set-top boxes (STB) or conditional access modules (CAM).

Based on the open-standard Marlin DRM technology, ExpressPlay XCA is a cloud-based broadcast security solution that enables significant cost reductions and market efficiencies for broadcasters and pay-TV operators. The solution pre-integrates the XCA client into Hisense smart TVs that supports the security requirements for all types of broadcast TV delivery.

The client meets the Enhanced Content Protection requirements from MovieLabs including Trusted Execution Environment (TEE) and Secure Video Path (SVP). The joint solution enables satellite, cable, and IPTV operators to adopt a converged security strategy to deliver premium/UHD content directly to smart TVs without the need for additional consumer premise equipment.

“We are pleased and honored to partner with VIDAA and Hisense to help broadcasters securely deliver premium TV programs directly to Hisense smart TVs that are ExpressPlay XCA enabled,” said Kenny Huang, General Manager, Greater China, at Intertrust. “This solution will transform the user experience for viewers who can enjoy their favorite broadcast content using a smart TV based Operator App (OpApp) similar to the OTT streaming apps they are already familiar with.”

VIDAA SMART OS is a Linux-based operating system that provides consumers with a full suite of smart TV features as well as linear and streaming content options with more than 200 fully integrated apps.

“Creating a reliable and secure environment is key in ensuring a trustworthy relationship with the users, who are at the center of VIDAA’s development,” said Guy Edri, EVP VIDAA. “With its extensive knowledge and experience in content protection, Intertrust is the perfect partner to help create this intuitive environment to securely enjoy broadcast TV.”

By transitioning content protection functionality from external devices to smart TVs, ExpressPlay XCA plugs the HDMI security vulnerability exploited by so-called HDMI strippers. These devices, which illegally circumvent the content protection between a receiver and TV set, are now useless since the content remains encrypted until it reaches the SoC built into the smart TV where it is safely decrypted in a controlled environment. This protects revenue for both rights holders and video service providers.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Edited: 19 November 2021 12:57

Latest News

  • RTLzwei and Warner Bros. Discovery plan joint advertising sales house
  • HbbTV Enables Secure Content Delivery with New DRM Specification
  • Deltatre to acquire Endeavor Streaming
  • BBC’s response to global news events drives audience growth
  • New EBU Digital Committee chair wants collective response to Big Tech

Most Popular

  • MultiChoice planning revamp of DStv service
    MultiChoice planning revamp of DStv service
  • BBC Annual Report warns of Big Tech threat; DG says Gaza “most challenging editorial issue”
    BBC Annual Report warns of Big Tech threat; DG says Gaza “most challenging editorial issue”
  • Record revenues for BBC Commercial 
    Record revenues for BBC Commercial 
  • IBC to integrate Amsterdam travel pass into attendee badges
    IBC to integrate Amsterdam travel pass into attendee badges
  • Netflix ahead in CEE streaming
    Netflix ahead in CEE streaming
  • Canal+ to refund subscription activation fees in Austria
    Canal+ to refund subscription activation fees in Austria
  • Deltatre to acquire Endeavor Streaming
    Deltatre to acquire Endeavor Streaming

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.