Russia’s M3, with is part of National Media Group (NMG), has selected XroadMedia to enable advanced content discovery, recommendations and personalisation in its more.tv OTT service.
Available either as a subscription or advertising-based service, more.tv offers a broad selection of unique original series, exclusive international premieres, catch-up episodes and shows from popular Russian TV channels and live sports events.
As a result of the partnership, users of M3’s OTT service more.tv are experiencing easier ways of consuming content. XroadMedia’s Ncanto solution delivers highly relevant content to users based on their watching behaviour, interests and preferences. Piloto, XroadMedia’s advanced management tool and user-friendly GUI offers M3’s operational team to make changes in the content delivery to users quickly and easily. M3 is also using XroadMedia’s business intelligence tool, Yaveo, to monitor and analyse all important business KPIs in real-time.
Commenting on the development, Sergey Bakaev, product manager at M3, responsible for the implementation and application of XroadMedia’s solution, said: “Owning a large library of video content, we were looking for a solution that could help us to offer intelligent recommendations and personalisation for our users. XroadMedia quickly convinced us about their capabilities and, thanks to their well-documented service and very responsive customer support, we were able to very quickly on-board their solution and introduce a personalised user experience to our users in the shortest time possible.
“Besides the fact that XroadMedia’s solution is easy and convenient for our teams to operate, we are particularly happy with the increase in rate their personalisation solution is turning visitor into consumers for our service”.
Adolf Proidl, co-founder and CEO of XroadMedia, added: “We are delighted to announce our first customer in Russia, which is another testament to the rapid growth our company is experiencing in the past years. With M3 we have found an ideal customer to start in a new region as their teams are forward thinking and embrace innovation – two characteristics our personalization solution is built on. We are thrilled that M3 is putting their trust into our solution to make users aware of the unique and high-quality content offering they have in the Russian market”.
