Andreev – currently CEO of Nova Broadcasting Group, Bulgaria’s largest multi-platform media company and part of United Group’s media arm, United Media – will succeed Atanas Dobrev, who announced in August that he would step down.
At the same time, United Group has said that Dirk Gerkens, United Media drector for programming, production and advertising sales, had been appointed CEO of Nova. Gerkens, whose experience includes roles such as CEO of RTL Klub and CEO of TV2 in Hungary, will combine his responsibilities as Nova’s CEO with his United Media leadership role.
Commenting on the appointments, United Group chief executive Victoriya Boklag said: “We’re delighted to be naming two established leaders today. Niki is a highly versatile professional who has proven his leadership qualities across several industries. He’s done a fantastic job developing Nova into the successful operation it is today. And Dirk is a much-respected European TV executive with over 25 years of industry experience.
“On behalf of the board, I want to thank Atanas for his leadership in building Vivacom as CEO over the past 8.5 years and for successfully integrating the business into United Group. I’m pleased to appoint a very successful leader from within the group to carry on his work”.
Boklag added that she was confident that under their new leadership both Vivacom and Nova Broadcasting Group would extend the success they have had in recent years. “The Bulgarian market and our businesses here are very important to United Group. I’m certain that both Vivacom and Nova will continue to go from strength to strength”.
Andreev joined Nova Broadcasting Group as CFO in 2009 and became CEO in 2019. Before joining Nova, he was CFO and investor relations director at drinks company Devin AD. He also held several senior roles at consumer goods company Unilever.
Meanwhile, Gerkens joined United Group last year and is part of the United Media board of directors. He has been closely involved in the management of Nova Broadcasting Group since it was acquired by United Group nearly a year ago.