Smart TV measurement firm Samba TV has filed a registration statement with the US Securities and Exchange Commission ahead of an offering of its common stock.
The San Francisco-based company is proposing to list on the New York Stock Exchange.
The number of shares on offer is yet to be decided.
Samba is run by former BitTorrent founder Ashwin Navin. His new company has attracted initial investment from Mark Cuban, Liberty Global and Time Warner. Its AI-driven tech stack provides first-party data for brands, programmers, and platforms.
BMO Capital Markets, Craig-Hallum, Stephens Inc and LUMA Securities are acting as co-managers for the offering.
Samba operates in a world traditionally inhabited in the United States by Nielsen, but one that is increasingly competitive and has attracted interest from firms including Comscore.
