Netflix broke a new record in Poland last month while Viaplay faltered after a promising start.
According to the latest Mediapanel study published by Wirtualne Media, Netflix remained in tip spot in October among VOD and OTT platforms, with 12,271,014 users accessing the service either via the website or mobile app.
This was equivalent to 41.47% of all internet users in the country, compared to 38.98% a month earlier, when the total stood at 11,366,892.
The next most popular platform was Wp.pl, followed by Player.pl, Polsat Box Go and cda.pl.
Viaplay, which made its debut in the summer, saw a 25.9% fall in its reach and user numbers in October.
In doing so, it dropped out of the top ten most popular VOD and OTT services in the country.
