The launch reinforces the content proposal that Rakuten TV offers via LG channels, bringing a total of 23 unique channels in five main European markets. Rakuten TV themed channels, Comedy, Action, Drama and Rakuten Stories are available with localised content in Spain, Germany, Italy, France and now also in the UK.
In addition to Rakuten TV’s own curated content, the platform has reached an agreement with LG Electronics to expand available content by including new live streaming channels from third parties. Thanks to Rakuten TV, LG Channels now feature CNN in Germany and the UK, and ¡HOLA! is available in the service in Spain.
The alliance is an important step forward in consolidating the partnership with LG Electronics, which, in addition to content, also focuses on service enhancements, such as the integration of the Rakuten TV branded hot key on the latest LG Magic Remote of LG Smart TVs.