Maksym Lyvynets has been recruited by Media Group Ukraine (MGU) to strengthen its media business.
According to the company, he has taken over as the director of Media Partnership Baing (BCH), replacing Mykhailo Strashnyi, who has decided to leave MGU. Lyvynets has extensive experience in the advertising industry and held management positions in such leading international agencies as GroupM, MEC, Zenith Media, Euro RSCG New Europe and others.
Commenting on his appointment, Lyvynets said: “The modern world, and even more so the competitive direction of media, forms high customer expectations and requires professionalism and technology of service companies. After getting acquainted with the team of Media Partnership Baing, we can talk about the expertise of the team, the effectiveness of decisions, focus on the result. I am willing to join a team of this level and I am confident that we will be able to meet the expectations of the most demanding customers, implement tasks of any level of complexity and achieve the ambitious goals set by MGU”.
Andriy Tyulenev, chief revenue officer of MGU, added: “Maxim’s understanding of current customer requests from various market segments, including major international brands, is a valuable competence for our business. We expect qualitative growth in marketing, communication and media services for clients, business transformation, as well as an increase in the agency’s client portfolio. I am confident that under Maxim’s leadership, the Media Partnership Baing team will implement effective and useful campaigns for customers”.