Struum, the streaming service established by a cohort of former Disney executives, has raised $7 million from an investor group led by the Canadian Corus Entertainment.
Rather than subscribe to individual platforms, Struum charges a flat fee of $4.99 a month, which opens up a library with several thousand movies and TV shows drawn from 40 individual providers.
Partners include Tastemade, Cheddar News,, Gusto, Filmbox, BBC SELECT, France Channels and Stingray.
As viewers continue to use the platform, they’re suggested new content based on their viewing habits.
The Series A investment will be used to develop further content partnerships, particularly in the United States and to grow the service internationally.
Earlier this year, Struum launched a preview on iPhones and tablets.