According to the European Broadcasting Union (EBU), of which HRT is a member, Sveb has over 25 years of experience in creating, delivering and managing innovation, business transformation and the deployment of new technology. He started out as a software engineer and then moved into the field of international entrepreneurship. He has managed and consulted in large corporations and is the founder of multiple technology start-ups.
Sveb was director of global Technology and operations at Al Jazeera Media Network and worked as a director at HRT between 2005 and 2008 looking after the television business. He was most recently employed as a managing partner at Marquis LLP in London.