The apps are now live and Bulgarian subscribers to Xplore TV can now enjoy enriched OTT viewing experiences on their Samsung Tizen and LG webOS connected TVs.
The A1 Bulgaria launch is the first market to go live in a five-territory project which A1 Telekom Austria Group awarded to 3SS following a competitive RFP. 3SS-engineered custom localised Xplore TV smart TV apps will subsequently be deployed in Austria, Croatia, Slovenia and Macedonia.
The apps are powered by 3SS’ 3READY Product Framework and include popular features such as Live TV, catchup, TV Guide, mini EPG, timeshift, live startover and cross-device continue-watching, all within an intuitive, easy-to-use UI. 3SS and A1 Telekom Austria Group are working closely on this major project, co-defining and co-creating the apps to deliver superior UX quality to maximise subscriber engagement.
According to Kai-Christian Borchers, MD of 3SS, “We’re extremely proud to have been selected by A1 Telekom Austria Group to deliver this major multi-country project,
“With the launch of the first 3READY-enabled Xplore TV apps, consumers in Bulgaria can now benefit from a world-class smart TV UX. We look forward to bringing the same exceptional experience to subscribers across other A1 markets”.